SPAM
Sizzle. Pork. And. Mmm.
The truth: 43 million Americans have Spam on their shelves, keeping it on hand for emergencies. To get people to crave it, not save it, we made some noise, highlighting the one sound that meat lovers can’t resist: SPAM’s sizzle.
Effectiveness
People were sizzling for this campaign (literally) and SPAM saw sales increase by 26%.