Bush’s Beans

That Beautiful Bean Company

America’s most iconic and beloved bean brand gave us a big task: to help them stand for something bigger than just baked beans. Something healthier. Something wonderful for everyone’s plate. We found inspiration in Jay Bush’s decades-old catchphrase — “Roll that beautiful bean footage!” — and transformed Bush’s from the baked bean brand into That Beautiful Bean Co. The 360-degree rebrand put the bean and the brand on its proper pedestal with a full refresh of design, photography, social, TV, and digital video focused on spreading the inherent joy of beans far and wide.