Subaru

Outback Wilderness

Hoping to expand in appeal to outdoor adventure enthusiasts, Subaru came to us with a request to launch a new, special trim: the Outback Wilderness. After competitive analysis, consumer clinics, and multiple rounds of creative exploration, we landed on our strategy; by balancing dreamy, wanderlusty imagery with nitty-gritty feature call-outs, the launch campaign for the all-new 2022 Subaru Outback Wilderness was designed to tap into what our audience cares most about. To take the launch to the next level, we designed a fully immersive auto show experience kit that went on a national tour.