Red Robin

Leave Room for Fun

Remember fun? In our over-scheduled and overly routine lives, we could all use a reminder to make a little time for the good stuff. Our new campaign for Red Robin invites viewers to Leave Room for Fun with help from a man who finds his “fun side” (don’t be fooled by the sweater vest). They head out for a top ten day that lands them at Red Robin, of course. Burgers with ten toppings, bottomless fries and decadent shakes make it just the place for good times, great food and – you guessed it – fun. The extensive "Leave Room for Fun" campaign includes multiple media spots, digital and social assets, and a new design system deployed across all brand communications.

The campaign has three communication pillars: overall brand experience, signature products like the fan favorite MadLove Burger, and quality ingredient upgrades which have impacted 85% of Red Robin’s menu. The campaign is a modern mash-up of all the best things – diverse talent in fun, relatable scenarios paired with catchy lyrics that truly embody the spirit of the campaign. Good times and great food are set to the soundtrack of “Do What I Wanna,” by singer/songwriter Melissa Carper, for a vibe that feels both fresh and vintage at the same time.