Bush’s Beans

Peyton Manning Canning

For nearly 200 years, can openers have been rudimentary, uninspiring and nonverbal. Bush’s Beans deserve something better. Inspired by Bush’s spokesperson Peyton Manning, we created Peyton Canning, a limited-edition can opener with the voice of Peyton Manning and the can-opening abilities of a can opener. With eight original catchphrases (housed inside the football-shaped crank), Peyton Canning is designed to do more than open cans — it opens minds to the inspirational beauty of beans. To launch Peyton Canning, we created a social-first campaign with the energy of a must-have item and drove traffic to PeytonCanning.com, where fans could claim one for themselves.